Marketing guides

These guides have been designed to assist producers to market their films. They are not definitive, but rather tools for producers to identify what marketing opportunities exist, in order to maximise the efforts of their marketing and publicity team from day one. Browse our guides on:

 

FEATURES

  Sales Agent Directory Directory of International Sales Agents
Feb 2012 (pdf 197kb)
Provides a snapshot of companies representing Australian feature films around the world.
     
RIGHT FROM THE ONSET

The guides below focus on briefing unit publicists, working with unit photographers and creating an EPK.
     
  Unit Publicist Working with a Unit Publicist
Nov 2011 (pdf 149kb)
     
  Unit Photographer Working with a Unit Photographer
Nov 2011 (pdf 332kb)
     
  epk Producing an EPK
Dec 2011 (pdf 248kb)
     
  budget Marketing Budget Estimates
Nov 2011 (pdf 135kb)
     

DOCUMENTARIES

Screen Australia staged a one-day workshop for documentary makers in August 2010. These guides are based on presentations from that workshop.
  Doco Marketing Campaings Creating Marketing Campaigns for Documentaries
Mar 2012 (pdf 116kb)
     
  Doco online strategies Creating Online Strategies for Documentaries
Mar 2012 (pdf 97kb)
     
  Doco Pitching Pitching a Documentary Project
Mar 2012 (pdf 100kb)